For those who’ve followed me for any length of time on here, you’ll know I share pretty much whatever happens to be playing out in this head of mine at any given time.
And I am entering the realm of a published author now trying to determine how I let the rest of world know that I’ve written a book. They may want to read it….then again…they may not.
I’ve written letters as of late to ‘promote’ my product. I’ve set them aside for a week then went back to see if the brainstorming session that had been initiated still held appeal.
In the last few weeks nothing has been promoted as I’ve recoiled from first few attempts to try to ‘win’ attention of a media person of interest to review my book. I’ve got this damn weird sense of humour that tries to slip in between the sheets and (wow) the recipient of a letter just may feel violated!
Mind you, I did send that letter to Ellen…..hmmmmmmmmm!
Some of what I’ve written has been quite good. However, closing the letter by saying things like…”my friends will tell you I am a good and dependable person. They will also tell you I’m a little bat-shit crazy at times with a smile on their face in the telling.”
I then challenge the recipient of the letter (who has never met me…never heard of me) to read the book and decide for themselves who I am. And this book isn’t really an introduction per se of who I am. It is telling you the nasty business of how I got here.
So having pondered the best approach and a starting point I began to look for book reviewers online. Find someone who appreciates and/or has a preference for memoir and submit the book for an honest review. The other aspect of this is to find credible reviewers. I mean I want to garner more traffic and interest in my book.
That’s the point of the marketing.
One of the best ways to create interest is by word of mouth. Get the buzz happening and people will check you out. Hopefully the product will then entice you to purchase and read.
I’m wearing a different hat these days. I’ve gone from being the ‘creative genius’ to being the ‘business mastermind’.
Am I not humble? (Insert a glaringly funny and obscene smiley face here).
In all honesty what I’m finding is that due diligence in this area is extremely necessary.
Many sites request a fee for their time and I can certainly appreciate this. So far I’ve found sites that request $30 for their services and others that ask for $500 and up.
Then I got to wondering…if you paid the $500 then the $30…what type of reviews would you get? Money can be such an influential thing, can it not?
If I paid $500 for a book review wouldn’t I expect it to be decent and favourable? And I don’t really have that kind of cash to toss into the arena. The sum of $500 may well be the entire budget I want to invest in publicizing this book. I’ve already spent $90 approximately on copies to send out for promotion. The dilemma at this moment is who to send it to. Who will have the most impact and do they appreciate this form of literature?
I read one site that guaranteed honesty in their review. And I wondered how I would react to someone not liking what I’ve written, not understanding and completely trashing me.
Indeed it would hurt.
But not for long. I’d have to be pragmatic and ask the reviewer where I lost them and what they found so unappealing. After all there is the business aspect to this.
And besides, what I’ve lived can no longer hurt me. There will be the odd sting or two no doubt. And I’m not out to convince this world of anything.
I just am who I am. No more. No less.
As I venture into the wide and wild world of publishing and marketing let me assure you in many ways it’s like seeing the sun rise for the first time even though you know you’ve watched it a hundred thousand times before.
There is a beauty that I just love. And an innocence that, damn, I wish I could hold onto forever, and a boatload of desire and passion to expose all that is in this heart of mine
And that’s what I must use as a compass point in this venture.
Take nothing for granted, appreciate any and all comments.
And always remember that I’m only human after all.