The Marketing Files: Refocus


Forward thinking in a backward world, or is it backward thinking in a forward world?  In any case, I had an interesting conversation last evening at a friend’s birthday dinner.  I began discussing my curiosity about marketing and how I was looking at some of the things I could do to develop more traffic for my blog spot.

Some interesting points were brought up.  I was challenged on why I wanted to do this.  Did I have a product?  If I did, then I should be trying to attract people who could assist in promoting said product.  In other words, marketing isn’t a popularity contest. 

Pointedly I was asked if those of you following my blog would purchase my book once it was released.  I was asked if any of my current followers could assist in getting the news out about the publication.  It was a bit of an assault, but one that I really think I needed. 

I actually found myself feeling extremely protective of all of you who read my posts.  Then I wondered (GASP!) if I was selling out by wanting to improve the amount of traffic I receive.

It was an odd reaction.  I started this blog for the purpose of writing on a regular basis.  I have stated this previously.  This still holds true. I guess, too, this was a way to introduce myself to the world of writing. 

This is the first forum that anyone has ever read any of my writing.  I had not joined the writing groups when I began this blog.  I truly was in my little corner of the world hoping that someone would hear me. 

I thought about the ‘product’ that I would be promoting in the grand scheme of marketing and it would in fact be me.  I am the one who is writing.  All these ideas are coming out of the expansive grey matter that resides between my ears. 

It was very strange to think of myself as a ‘product’.  As I considered this, it occurred to me that we sell ourselves all the time.  If we’re looking for a job, resumes are developed to highlight our skills and abilities pertaining to the position applied for.   So the shift is a minor one really with this line of thought, yes? 

Yet when I applied this ideology to promoting myself as writer, there was a moment of panic that occurred, a moment of doubt. 

No solid background exists in this area.  I did not graduate from high school.  While I took a non-accredited Creative Writing course several years ago, there are no other educational credentials or pursuits on my part.  My education in writing has come from reading and the need to put my thoughts down on paper.  A few years ago I went from describing myself as someone who loved to writer to a writer. 

This change in how I regarded myself demanded a certain discipline and respect if I was to take this seriously and regarded as such.  My belief was and still is that if you want to be good at something, anything…practice regularly.  Find and acknowledge the areas that you are weak in and work that much harder to develop your skill set.

And this is where I am currently.  Working hard to become a wordsmith of sorts. 

What I realized last evening as well, is that I have succeeded.  Perhaps not to the acclaim that many might equate success with, but those of you who have followed my posts hopefully have gained something from them.  Or perhaps I have simply entertained you. 

I will continue to research various marketing techniques and I will report my findings to you.  But this is not a popularity contest.  While I joked about being the Belle of the Blog, it really was meant in jest. 

My interest in marketing is simple.  I plan to self publish. I have a few reasons why I want to go this route.  First and foremost, I wrote a memoir.  It is a very personal telling of some extremely difficult issues regarding abuse I have had to deal with during my lifetime. 

I want to have control over this and that was why I chose not to try and ‘sell’ my story.  Second, I thought what better way to get to know the market I am wanting to be part of.  If I am going to make mistakes, and I can almost guarantee you that I will, then why not do it with my own story? 

I am now writing my first fictional novel and am six chapters in. I also have about six others in various stages to be developed down the road. I am always coming up with new ideas as well.  I am exploring various genres and I am having fun with the telling of stories and I want to become good at it. 

The plan then will be to post any new marketing information I have come across and my ideas surrounding it perhaps once a week.?  All other posts will be in keeping with what I have done all along of whatever happens to be firing in my head at the time. 

Just needed to adjust my focus a bit.  There, I can see so much better now. 

Enjoy your day!

 

 

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